Illustrative strategies
There is no standard Spanish market-entry playbook. The route depends on your proposition, proof, existing position and appetite for investment.
These are fictional draft examples. They will be replaced with Jeroen’s actual experience before launch.
Dutch industrial technology provider · Catalonia
A 120-day entry plan built around 25 priority accounts, one local channel partner and a paid pilot with an anchor customer before investing in a Spanish team.
Dutch B2B software platform · National
The proposition is adapted for Spanish buying roles, four specialist partners are assessed and two co-selling sprints are launched before committing to a country organization.
Dutch manufacturer · Existing Spanish sales
The distributor model is reset, 15 strategic customers move to direct senior coverage and a quarterly pipeline rhythm creates focus, transparency and accountability.
